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As I said in my last blog post, people buy (or promote, or invite to their party) from those who they like and trust. Without trust, there can be no sales – how prepared would you be to fork over your hard-earned cash to someone you didn’t trust?   Like and Trust Like – because you want to feel good about making that purchase and it’s considerably easier, as well as much more satisfying, to buy from someone you like. Your ego (the voice in your head) is on board when dealing with someone you like. The entire experience is much more pleasant; all other things being equal,…

Have you ever talked to someone at work, maybe a customer, or at a networking event, and you suddenly realize that they have switched to speaking a foreign language? You might hear “Suboptimal loss of Level 3 Routed Packets,” or it could be “Agonal FX in Patient’s Greater Trochanter.” Maybe it’s “I’m Avionics AFCS at the 436 MAW at DAFB.” Whatever it is, you have no idea what they’re talking about!   Sound Familiar? More than likely, this has happened to you, and probably more than once. No matter what level of expertise you may possess in your career field or the degree of education you’ve achieved, the…